I like to tell stories through products.
Philosophy
Every project should be original, innovative and useful. New technology can expand our possibilities and improve the process. Higher quality products have an extended lifespan and limit unnecessary production. Knowledge of history allows to design the future with more awareness.
Specialties
DESIGN
CREATIVE DIRECTION
STORY TELLING
BRANDING
SERVICES
DESIGN
Industrial Design degree with more then 20 years of professional experience in two continents; Europe and the US.
Creative vision to conceptualize products with strong visual presentations, from sketching to mood boards and renderings.
Worked internally for luxury fashion brands, recognize and predict trends, understand season cycles and percieve customers needs.
Strong technical knowledge developed at the most important eyewear manufacture in Italy. Follow all phases of the product development, understanding costs, resources and direct the project into the right technology.
Profound knowledge of the licenses / licensor relationship with experience working on both sides.
Comprehensive merchandising strategy and dynamics.
CREATIVE DIRECTION
Imaginative story teller, able to create innovative communication that is connected to the brand identity and the social environment.
Navigate the product into all phases from creation to customer, guarantee a coesive brand identity and continous story line.
Inspire, coordinate and direct a creative team. Fostering an atmosphere where everyone feels valued and empowered to deliver their best work.
CONSULTANCY
More then 20 years of experience in the field, profound knowledge of the industry, able to provide significant contribution to; design, branding, packaging, product development, production, sales, distribution and advertising.
“good design is innovative,
good design is long lasting,
good design is through down to last detail,
good design is environmentally friendly,
good design is as little design as possible.”
— Dieter Rames
OTTOMILA eyewear
Creative Director
A vision for eyewear that celebrates the bold technological innovations of the last century and presages innovations to come.
Ottomila honors an expression of craftsmanship that fashions beauty from function and that prefers durability over the ephemeral.
COLLABORATE
Ottomila eyewear is always looking for new and exiting collaborations.
WORK WITH ME
if you are interested in working with me contact me here:
info@8000eyewear.com