POLO EYEWEAR

Developed a distinct and consistent image across all brands: Ralph Lauren, Purple Label, POLO, Ralph, and maintained relationship with the licensor Luxottica.

Created, directed, and managed all design from concept to sales sample delivery and pre-production approval.

Domestic and international research with the goal to build innovative and potential concepts aligned with the brand identity.

Inspired design teams by conducting market research and gathering new ideas for development, and ensured team achieved design calendar deadlines and milestones.

Delivered an eye for detail and quality execution, and made timely design decisions related to material, styling and details in adherence to the RL aesthetic and principals.

Held design meetings with an emphasis on innovative and focused presentations for design approvals.